The Holiday Gift Guide Your Values Have Been Waiting For: Shop Black and Brown-Owned This Season
Every December like clockwork, three things happen.
People start pretending peppermint is a personality.
Your inbox fills with discount codes from brands that don’t even like you.
And the holiday shopping panic creeps in like an uninvited cousin.
But this year, we’re flipping the script.
Because if our dollars are going somewhere, they might as well be circulating inside communities that reflect our values, our creativity, and our lived experiences. This is the season of aligned spending — where your cart, your conscience, and your community are all walking in the same direction.
So consider this your curated guide to Black and Brown-owned businesses that deserve your attention, your affection, and your coin.
Let’s get into it.
Beauty and Self Care: Gifts With Glow and Intention
The Lip Bar
Bold pigments. Clean ingredients. Branding with attitude. This is makeup designed for the friend who refuses to dim their shine. SHOP HERE
Briogeo
Hair care that understands the assignment. When someone wants hydration, definition, and a good hair day all winter long, this is where you go. SHOP HERE
Rosen Skincare
Minimalist, acne friendly, and backed by a founder who kept it honest about what real skin needs. A perfect pick for the person who appreciates results without the twelve-step routine. SHOP HERE
Food and Beverage: For the Hosts, the Snackers & the Ones Who Bring the Vibe
Partake Foods
Allergy friendly, wildly delicious, and safe for every auntie, cousin, or coworker who has a dietary preference. SHOP HERE
BLK & Bold Coffee
Because a morning ritual hits different when it's ethically sourced and socially conscious. A perfect stocking stuffer for the roast snob in your life. SHOP HERE
McBride Sisters Wine
Black Girl Magic in liquid form. A hostess gift that says, “I have taste and I support women making history.” SHOP HERE
Home and Lifestyle: Make Their Space Feel Loved Too
Effie’s Paper
Stationery and lifestyle goods for the friend whose to-do lists always look like a curated flat lay. SHOP HERE
Linoto
Luxury linen bedding that turns sleep into a personality trait. SHOP HERE
Karibe Cookware
Quality, style, and durability wrapped in one. Ideal for the cousin who insists they’re the family’s head chef. SHOP HERE
Why Shopping Black and Brown Matters (And Why It Feels Good)
This isn’t a trend. This isn’t seasonal. This is conscious circulation.
When you choose Black and Brown-owned brands, you are:
• Investing in generational wealth
• Fueling creativity and innovation
• Supporting founders who build with community at the center
• Aligning your spending with your values
And let’s be clear — these brands aren’t consolation prizes. They’re industry leaders. They’re culture shapers. They’re redefining excellence on their own terms.